GCode Athletics profiles Billy “Unbroken Rhino” Petrinczyk—athlete, survivor, one of the strongest men in the world. The GCode brand is not one of celebrity worship, but instead a brand of the people, by the people and for the people. Real people in the real world, doing extraordinary things, defiant to circumstances. Billy’s ongoing pursuit of strongman excellence embodies this ethos, his iron will an inspiration for us all. Shot, edited and directed for GCode Nutrition by Travis Poulsen aka @dirtmalone.