A method for maintaining higher standards and chasing an uncommon destiny while operating daily in the real world. G Code Nutrition is the product of self-actualization, the relentless pursuit of a dream, against the grain and against the odds.

Proof-of-concept for the ethos that comprises the foundation of our movement, the fact that G Code Nutrition exists is the result of sticking to the script for decades. We are not a product of phases or passing fancies and trendy fads… We have been on our own unique wave since day one, influencing the world around us and impacting culture without succumbing to the tide of popular opinion. Since the jump, we’ve kept it real.


  1. We aspire to be the best sports supplement company we can possibly be, always in keeping with our values.
  2. We are not merely a nutrition company, we are a 360 degree lifestyle brand. We aim to supplement the mind, body and soul. 
  3. Job one is to empower people. Every person who trains for any reason is a potential consumer. 
  4. Without our consumers there is no brand. They are voting for our brand with each hard-earned dollar they spend. Every transaction is a gesture of faith. Never forget that fact. 
  5. Every consumer who buys our product is family. Every vendor who buys our product is a partner. 
  6. Stick to the vision relentlessly. Even when we’re the only ones who see it. 
  7. Authenticity and determination are our superpowers. Lean into them. 
  8. With enough practice and enthusiasm, we can become masters at anything. 
  9. Put the “g” in generosity. Always deliver value. 
  10. Never get too up or too down. It is never that good or that bad. Keep it steady.
  11. Every word. Every graphic. Every shirt. Every pill. Every scoop. Every label. Is art. Treat it as such. 
  12. Bring everything you’ve got every day, as if it were your last. Keep pushing. Never let up.