#BlackHoodieSeason Returns by G Diesel
At GCode Nutrition, we pride ourselves in putting culture first. Not merely a supplement company or an apparel brand, we strive to deliver an experience. One rooted in common goals and values… For those of diverse walks of life, of different sports and disciplines… Of all ages, races and genders… Unified by a passion for personal improvement, chasing excellence on their own terms, compelled by a higher purpose to do it their way, and
do it right. Living by a “code” if you will. I’ve long said that extreme conditions create great athletes. Typically, the fastest people come from the hot places, the strongest people come from the cold places, the best endurance runners come from the thin air of high altitude. Hardship, trials and tribulations, enduring and adapting to physical and emotional stress, over time makes us strong. Not unlike the weight room, where pushing yourself and growing accustomed to handling heavier weights is a transcendent activity. That time under tension stimulates new growth by necessity.
Most, however, do not seek out such challenges. It is very human to avoid discomfort. The four seasons of the East Coast have the ability to put your desire to the test. You want to be a great ballplayer, but are you willing to work on your game on the sweltering blacktop of a 98 degree day in mid-July? You want to run a marathon, but will you lay down the miles in the driving rains of March? Are you willing to grind when the days grow shorter and the nights grow longer–when the frigid Winter frost takes grip? When the holidays approach and the outside environment grows increasingly cold and inclement, understandably, most normal folks seek comfort and run for cover. But not you.
The fact that you’re reading this article right now, suggests that you’re cut from a different cloth. Where others see thankless toil and drudgery, you find priceless opportunity… A chance to advance your dreams, where few have the heart, character and constitution to put in the work. But the truth is, “Black Hoodie Season” is so much more than a few dark, chilly months of the year spanning from Autumn to Spring. Black Hoodie Season doesn’t happen in the external world, but instead reflects the changes happening within.
Whenever you’re ready to commit to the effort your dream demands with all that you are, that’s Black Hoodie Season. Whenever you work in silence under a shroud of secrecy every day on a vision only you can see, that’s Black Hoodie Season. Whenever you seek to improve your place in the world by any means necessary, that’s Black Hoodie Season. Bundled-up and hoodie pulled high, you push through your days with blinders on—your gaze locked in on your objectives… Dedicated and determined and dead serious.
For the dreamers and doers who demand more of themselves every damn day, once again we present Black Hoodie Season. A hard-rock, hard-knock, hardcore hip-hop, heavy metal tribute to living with purpose and in pursuit, in a way only we can. More than a clever catch phrase on a shirt. More than a mere time of year… Black Hoodie Season is a state of mind. It is a way of life.
