#TheProgram2023 Greatness in Process by G Diesel

“What would the best brand I could ever imagine do?” Answering this simple question has birthed so many ideas, opened so many doors, started so many balls rolling. It is the impetus at the heart of the GCode brand. And answering this question honestly, is why #TheProgram exists in the first place.

Our brand exists to empower people—real folks in the real world, striving every day to be and do better. We’re here to create means for that empowerment.  Delivering tools and fuel and raw materials for creation and construction—that of the hardest and most important kind. It could be a supplement or a shirt, a recipe or a workout, a mixtape or the written word. But it was all conceived and created with one goal in mind—to help you be your best.

That’s the gift of #TheProgram2023, the one that arrives last but is the most valuable Santa could ever drop down the chimney. The gift of your best self.

Is it necessary to create a detailed training system and curate mixtapes and write these words in order to peddle pills and powders? No. But is it a requirement if we are to be the ideal brand we envision in our head and set a standard for the industry. The answer is self-evident.

That’s why we never mock resolutions at GCode. Everything great that anyone has ever done, began with a person making a decision. And committing themselves to making it happen, by any means. Resolute in their intent to manifest the greatness locked within.

For the fifth year in a row, we dedicated the time and effort to provide you the key to this internal lock. Because you deserve it. Because you’re worthy of it. Because it is the least we can do. But the work itself is up to you. In the cold and honest sobriety of a New Year’s morn, you understand your potential. We each realize all that we are truly capable of. It is up to us to realize it, to manifest it, and bring it to the light. Don’t squander this opportunity. Don’t let it go to waste.

As Socrates once said: “No man has the right to be an amateur in the matter of physical training. It is a shame for a man to grow old without seeing the beauty and strength of which his body is capable.”

So just as we at GCode must ask ourselves daily, what the best brand in the world would do, you have a similar candid dialogue necessary with the person in the mirror. A question that has motivated me and served me well since I was a kid. “What would the best version of myself do?” The answer to this question, and accountability to this self-imposed mandate, is the place where the elusive greatness we all seek hides in plain sight. The answer to this question, and doing what this inner voice demands, is the meaning of life.

That the secret. That’s the trick. That’s the “life hack’. It is “The Code” we live by. “What would the best me do?” Respond to that calling with determination and enthusiasm, and the world is yours.

A New Year is here. Let’s manifest greatness together.